Blog

Field notes from WhatsApp commerce

Practical writing for sellers — what's working, what's failing, and what we've learned shipping a structured WhatsApp workflow to 200+ stores.

Why 22% of your COD orders never arrive — and what to do about it

A look at the real refusal rate across Moroccan COD merchants, the top 5 reasons orders get refused at the door, and 3 levers that move the needle.

Writing Darija that actually closes — 12 patterns from real conversations

Direct examples from sellers' inboxes: how to greet, how to push past price objections, how to confirm without sounding like a robot. Copy you can paste into your workflow today.

Hot, warm, cold — what makes a WhatsApp lead actually buy

We analysed 50,000 conversations to find the signals that predict a closed order. The top 3 are not what you'd guess. Plus: how Duhbi auto-tags every lead.

Why we moved every seller off unofficial WhatsApp libraries

Silent disconnects, ban risk, frustrated sellers. Here's what made us migrate to Meta's official WhatsApp Business Platform — and why your store should care.

Train the workflow with your own WhatsApp history — in 5 minutes

Export your existing WhatsApp chats, upload them to Duhbi, and the workflow learns your style. A walk-through of the import pipeline and what gets auto-approved.

The Ramadan WhatsApp playbook — opening hours, away messages, follow-up timing

What changes during Ramadan: when customers actually message, why your usual reply windows fail at iftar time, and the working-hours config we recommend for every store.

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